E-commerce product launches: May 3, 2022

Here is a list of product releases and updates for the end of April from companies that provide services to online merchants. There are updates on augmented reality, international transactions, small business marketing, website builders, insurance for e-commerce merchants, and more.

Have an e-commerce product version? Email releases@practicalecommerce.com.

E-commerce product launches

Snap launches AR Creation Suite. Snap continues to evolve augmented reality shopping by launching a suite of new deals for Snapchat on and off. Snap’s 3D Asset Manager is a web-based content management platform that allows companies to easily request, approve and optimize 3D models. AR image processing technology enables businesses to leverage existing product photography and turn them into turnkey AR-ready assets for Snapchat AR Try-on Lens experiences. Snap’s new AR Shopping templates allow brands to import assets and create catalog shopping goals in minutes. Select apparel, eyewear, and footwear brands can join beauty merchants in creating virtual try-on and viewing experiences using their augmented reality-ready assets. Snap is also expanding into surface objects for categories such as furniture and handbags, where a new model allows virtually any 3D model to be placed on the floor or on a table.

Image of a Snap AR Shopping experience trying on outfits.

Instant purchases in augmented reality

Klarna and Global-e extend their partnership to Canada. Klarna, an international retail banking, payment and shopping service, announced its expanded partnership with leading cross-border e-commerce provider Global-e. Merchants selling in Canada through Global-e’s cross-border e-commerce platform, including brands such as Fenty Beauty, Versace, Marc Jacobs and Marks & Spencer, can now offer consumers Klarna’s flexible payment options. Klarna’s suite of alternative payment solutions, including its interest-free “Pay in 4” service, is now available to retailers selling in Canada through Global-e’s cross-border e-commerce platform. Global-e’s international merchant network can now offer Klarna in 15 major markets.

Amazon introduces Small Business badges. Amazon has started testing a Small Business badge to help customers identify products from small business brands and artisans in the Amazon store. It began testing the Small Business badge on a subset of qualifying product detail pages in the United States. Small businesses are eligible for this badge if they are registered with the Brand Registry or participate in the Handmade program. The specific products that receive the badge are US-based small business brands and artisans.

Mirakl acquires Target2Sell. Mirakl, an enterprise marketplace SaaS platform, announced the acquisition of e-commerce personalization provider Target2Sell, making it easier for customers to discover and purchase the products they want from third-party sellers automatically checked and selected. Mirakl launches new Marketplace Platform features, including new AI-powered product data mapping and customer service intelligence. Mirakl also announced Payout, a tool to simplify the financial complexity of international expansion, slated for release in the second half of 2022. Additionally, Mirakl announced FastTrack Onboarding to accelerate seller activation and onboarding of their catalogs. With the introduction of One Creditor, Mirakl customers will meet the needs of corporate buyers with a single transaction.

Screenshot of Target2Sell homepage.


Web.com is launching a new e-commerce product. Web.com, a provider of website solutions, announced the launch of its new e-commerce platform that simplifies the creation and management of online stores, with a drag-and-drop website builder, a manager marketing, social media selling and end-to-end execution. Customers can quickly create an online store with an intuitive builder and sell on social media and major marketplaces like Amazon, eBay, Etsy, and more. on a single platform. Product quantities and prices can be updated wherever merchants sell using the platform’s automated inventory synchronization technology. For merchants looking for help setting up an online store, Web.com Professional Services can help.

Etsy introduces recycled packaging and stickers. Etsy and EcoEnclose are partnering to offer US-based sellers packaging made from 100% recycled materials or certified responsibly sourced paper. Etsy has created a new Etsy-orange sticker to help merchants highlight the decision to reuse packaging. Etsy works with its planet-friendly packaging EcoEnclose partner to expand the assortment of packaging sizes available. Currently, packaging products are only available to US sellers.

Eurora Solutions raises $40 million for an AI system. Eurora Solutions, an artificial intelligence/machine learning (AI/ML)-based cross-border e-commerce compliance platform, announced its Series A closing, raising $40 million. Eurora’s proprietary AI-powered solution automates tax, compliance and customs departments. The system assigns e-commerce products an appropriate HS code, calculates applicable VAT and duty amounts, and automatically creates electronic declarations for EU duties and taxes via a simple API integration. Eurora’s compliance platform can automatically process 5,000 queries per second with up to 96% accuracy. The company will use the funding for geographic expansion in the UK, US and the Middle East.

Screenshot of the Eurora homepage.

Eurora Solutions

Magnetic Mobile launches an augmented reality promotions platform. Magnetic Mobile, a loyalty and targeted marketing company, announced the launch of Charge AR, a solution for integrating targeted promotional offers into an e-commerce augmented reality experience. With Charge AR, consumers can view a 3D model of a product in their space using their smartphone. They will see a 3D animation with the retailer’s chosen marketing message next to the product. Retailers can use the Charge AR set of products and services to customize offers delivered in AR to support their business goals and target audiences. The Charge AR platform supports creating multiple requests for the same product, enabling targeting, segmentation, and A/B testing.

Amazon announces AWS Amplify Studio. Amazon Web Services announced the general availability of AWS Amplify Studio, a new visual development environment for building web application user interfaces (UIs). The feature allows developers to build fully customizable web applications on AWS with minimal coding. Developers can use AWS Amplify Studio to build a user interface using a library of prebuilt components (eg, buttons, newsfeeds, user registration forms). They can also collaborate with user experience (UX) designers and connect their user interface to AWS services through a visual interface without writing code. Customers like Neiman Marcus and Orangetheory Fitness use AWS Amplify to configure and deploy AWS services (eg database, compute, storage). There are no upfront fees or commitments to use AWS Amplify Studio, and customers only pay for the AWS services used to run their application.

Foxquilt launches an e-commerce insurance product. Foxquilt, a provider of personalized insurance products for small businesses, announced the launch of a new e-commerce insurance product. Business owners can now get coverage tailored to their specific needs online and at better prices. Foxquilt’s e-commerce product provides a method specifically designed to help new and existing e-commerce business owners access assurance and meet their compliance needs.

Tradeswell is launching an app on the Shopify App Store. Tradeswell, an e-commerce operating system that DTC and multi-channel brands use for automated insights, has launched a new app in the Shopify App Store. The application aims to make onboarding and integration into the platform seamlessly for existing customers expanding to Shopify and for Shopify merchants new to the Tradeswell platform. The App Store serves as an additional discovery method for DTC brands to identify promotional tools and partners to grow their business.

Screenshot of the Tradeswell homepage.


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