Kuo: The brand new Apple TV shall be launched within the second half of 2022, a cheaper price is feasible

Apple plans to launch a brand new model of Apple TV within the second half of 2022, based on a widely known analyst Ming Chi Kuo.

apple tv 4k design index
In a tweet as we speak, Kuo mentioned the brand new Apple TV can have an improved value construction, suggesting the gadget might have a cheaper price that is extra aggressive with different streaming media gamers like Google’s Chromecast line. , Amazon’s Hearth TV line, and the Roku line. .

Launched in April 2021, the present Apple TV 4K mannequin is priced at $179 with 32GB of storage and $199 with 64GB of storage, whereas the earlier technology Apple TV HD stays out there for $149 with 32GB of storage. GB of storage. By comparability, there are Chromecast and Roku streaming sticks out there for beneath $50, and loads of different choices beneath $100.

The second-generation (2010) and third-generation (2012) fashions of Apple TV had been priced at $99 at launch, and Apple ultimately lowered the price of the third generation model to $69so there’s precedence for an Apple TV beneath $100.

Apple TV+ is already out there on platforms reminiscent of Hearth TV and Roku, however a extra competitively priced Apple TV mannequin might additional enhance gross sales of the gadget and assist entice extra subscribers to the streaming service. which competes with Netflix and Disney+.

The second-generation Apple TV 4K was the primary new technology of Apple TV in over three and a half years when it was launched final April, with key new options together with a redesigned Siri Distant, sooner A12 Bionic chip , HDMI 2.1 and Wi-Fi 6.

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